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全球领先的淬火和回火钢板制造商,瑞典钢铁奥克隆德有限公司(简称:瑞钢奥隆)将在昆山投资建厂,以更好地服务于中国市场。同时,配合公司的中国市场发展战略,瑞钢奥隆还将发布全新的瑞钢奥隆及系列产品的中文标识。新建的中国钢板厂“需求旺盛的中国钢板市场对于瑞钢奥隆来说非常重要。此次在昆山设厂旨在为中国客户提供更好的服务,同时也表明了我们十分重视迅速发展的中国市场。”瑞钢奥隆全球市场总监P.O Stark先生说。瑞钢奥隆将于2006年底至2007年初在昆山投资约1亿元人民币建立其在亚太地区的首个集钢板后加工和仓储于一体的工厂,其占地面积约5万平方米。整个工程预计于2007年第三季度竣工并投入使用。该投资项目是瑞钢奥隆中国钢板市场发展战略的计划之一。公司已做好了充分的准备,向更多来自工程机械、水泥、矿山、港口及运输等行业的中国客户提供更高硬度、更高强度、更佳韧性和更薄的优质钢板。树立强大的中国品牌形象“在成熟的欧洲及美洲市场,HARDOXI陴达钢和WELDOX威达钢有着极高的品牌知名度,并得到各应用领域制造企业的广泛认可。随着在中国的发展壮大,我们清楚地意识到必须要更贴近中国市场,树立一个强大的中国品牌形象。”瑞钢奥隆全球市场总监P.O Stark先生说。“借助推出全新的中文标识可提升瑞钢奥隆系列产品在中国的知名度,从而促进其在中国市场的销售。”亚太区业务总监Mats Haglund先生总结说。为了更好地服务于中国客户,瑞钢奥隆在2006bauma中国展上首次发布了公司及系列产品的全新中文标识。此次发布的中文标识易读易记,是瑞钢奥隆中国市场品牌战略的重要一步。通过不断强化品牌知
The world’s leading manufacturer of quenched and tempered sheet steel, Swedish Austrian Iron and Steel Co., Ltd. (Aaron Rui Gang) will invest and set up factories in Kunshan to better serve the Chinese market. At the same time, with the company’s strategy for the development of the Chinese market, Ruijin Aolong will also release a new Chinese label of Aaron and its products. New steel plant in China “China’s steel market, which is in high demand, is very important for AoLiang, aiming to provide better services to Chinese customers in Kunshan and to show that we attach great importance to the rapid development of China Market, ”said PO Stark, Global Market Director, Aolong, Ruijin. RuiGang AoLong will invest about 100 million yuan in Kunshan from the end of 2006 to the beginning of 2007 to establish its first post-processing and warehousing plant in the Asia Pacific region, covering an area of about 50,000 square meters. The whole project is expected to be completed and put into use in the third quarter of 2007. The investment project is one of the plans for the development strategy of China’s steel plate market in Ruili Iron and Steel. The company is well positioned to provide higher quality steel with higher hardness, higher strength, better tenacity and thinnerness to more Chinese customers in the construction machinery, cement, mining, ports and transportation industries. Establishing a Strong Chinese Brand Image “In mature markets of Europe and America, HARDOXI Trent Steel and WELDOX ICP have a very high brand awareness and are widely recognized by manufacturing companies in various application fields.With the development and expansion in China, We are clearly aware of the need to be closer to the Chinese market and establish a strong Chinese brand image, ”said PO Stark, Global Marketing Director, Aolong, Ruigang. “With the introduction of a brand new Chinese logo, the Ares products of Ruisteel can be promoted in China, boosting its sales in the Chinese market,” concludes Mats Haglund, Business Director of Asia Pacific. In order to better serve Chinese customers, Rui Gang Aolong at the 2006 Bauma China Exhibition for the first time released a new Chinese company and product line logo. The release of the Chinese logo is easy to read and easy to remember, is Aaron Swiss brand strategy in China an important step. By constantly strengthening the brand knowledge