上期,讲述了在1500亿元的诱人红利下,各大品牌纷纷行动抢夺市场。其中,本土童装品牌,特别是jnby by JNBY、Me&City Kids、Mini Peace等“富二代”童装开始进入年轻妈妈们的购物清单。从行业的角度看,也让童装成为了中国服装产业升级的先行部队。那么,面对风头正劲的本土童装品牌,看起来一直占据优势的国际品牌童装是怎样的生存状态呢? The last period, tells the attractive dividend of 150 billion yuan, the major brands have to grab the market action. Among them, the local children’s wear brands, especially jnby by JNBY, Me & City Kids, Mini Peace, “rich second generation ” children’s clothing began to enter the young mothers shopping list. From the industry point of view, but also to children’s clothing has become the upgrading of China’s garment industry’s leading force. So, in the face of strong local children’s wear brand, seems to have dominated the international brand children’s clothing is what kind of survival?