网络信息时代,视觉传播对一个区域的文化形象塑造有着至关重要的作用。内蒙古民族文化产业的发展必须乘势而上,借助电视、网络及数字化新媒体,整合民族文化资源,提炼民族文化中的可视形象,增强内蒙古区域形象的影响力。本文简单梳理了内蒙古民族文化视觉传播方面的现有作品,分析其不足并对内蒙古视觉文化的传播策略进行了探讨。 In the era of Internet information, visual communication plays an important role in shaping the cultural image of a region. The development of national culture industry in Inner Mongolia must take advantage of the potential. With the help of television, internet and digital new media, the national cultural resources should be integrated, the visual image in national culture should be refined, and the influence of regional image in Inner Mongolia should be enhanced. This paper simply sorts out existing works in the visual communication of Inner Mongolian culture, analyzes its shortcomings and probes into the communication strategies of Inner Mongolian visual culture.