随着信息传播技术的不断发展和受众消费行为习惯的改变,出版的数字化发展不仅是传统出版转型的大势所趋,而且是构建现代出版文化产业体系的重要抓手。在这样的时代背景下,传统出版机构面临着严峻的生存挑战以及前所未有的发展机遇,强化互联网思维,坚持传统媒体和新兴媒体优势互补、一体发展;坚持先进技术为支撑、内容建设为根本,推动传统媒体和 With the continuous development of information dissemination technology and the change of consumer habits, the digital development of publishing is not only the trend of the traditional publishing and transformation, but also an important starting point for building a modern publishing and cultural industrial system. Under the background of such times, the traditional publishing institutions are faced with severe survival challenges and unprecedented opportunities for development. They have strengthened Internet thinking and adhered to the principle of complementing and combining the advantages of traditional media with those of emerging media. Adhering to advanced technology as the basis and promoting content construction Traditional media and