传统的企业业绩评价方法只包括财务方面的业绩 ,不包括非财务业绩 ;其财务业绩的计量与评价又主要是采用以会计利润为核心的业绩评价体系。而网络公司作为新兴网络经济的产物 ,在经营方式和增长模式上 ,都与传统企业有着本质的区别 ,这对传统的企业业绩评价方法提出了挑战。一 The traditional method of enterprise performance evaluation includes only financial performance, excluding non-financial performance; the measurement and evaluation of its financial performance is mainly based on the accounting profit as the core performance evaluation system. As a product of the emerging network economy, the network companies are essentially different from the traditional enterprises in the mode of operation and growth mode, which poses challenges to the traditional enterprise performance evaluation methods. one