近年来,一些国际知名品牌纷纷推出男士专用护肤品以抢占市场,欧莱雅、迪奥、妮维雅相继加入战局,一些中小化妆品公司也纷纷转向男士用品市场,创造出一些知名品牌,如美国的Kiehl’s和Zirh、法国的Nickel等。随着海外品牌加速进入国内市场,这股男 In recent years, some international famous brands have launched men’s exclusive skin care products to seize the market. L’Oréal, Dior and Nivea have joined the battle. Some small and medium-sized cosmetics companies have also turned to the men’s products market to create famous brands such as Kiehl’s and Zirh in the United States. France’s Nickel et al. With overseas brands accelerating into the domestic market, this male