论文部分内容阅读
企业文化管理是现代管理学界和企业界热衷讨论的话题。越来越多的管理者和研究人员在关注和从事着企业文化的建设。但就如何建立企业文化,建立怎样的企业文化目前还没有形成太多的固定案本可供复制和借鉴。本文从一家国有企业——中信戴卡公司的企业文化研究开始,重点讨论了中信戴卡在企业文化建设中关于颜色的应用,为广大的管理爱好者提供一种思考。
Corporate culture management is a hot topic of discussion in modern management and business circles. More and more managers and researchers are concerned about and engaged in the construction of corporate culture. But how to establish corporate culture, how to establish what kind of corporate culture has not formed too many fixed case for copying and reference. This article starts from the research on the corporate culture of a state-owned enterprise, CITIC Dicastar, focusing on the application of color in the corporate culture construction of CITIC Dicastal Card, providing a reflection for the majority of management lovers.