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我国的经济市场在飞速发展的过程中,旅游产业在国际旅游市场中占有了重要位置,所以对旅游市场的分析和研究十分关键。旅行社是旅游产业中必不可少的组成部分,而在旅行社经营过程中,存在很多的问题和不足,比如旅行社之间的低价恶性竞争行为,虽然在短期内能够使旅行社获得较好的效益,但是降低了服务水平和管理质量,影响了游客在旅游过程中的实际体验,从长期来看,影响了旅游市场的进一步发展。
In the rapid development of China’s economic market, the tourism industry occupies an important position in the international tourism market, so the analysis and research on the tourism market is very crucial. Travel agencies are an integral part of the tourism industry. However, there are many problems and shortcomings in the operation of travel agencies. For example, the vicious competition between travel agencies can lead to better benefits for travel agencies in a short period of time, However, the service level and management quality are reduced, affecting the tourists’ actual experience in the tourism process. In the long run, this will affect the further development of the tourism market.