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随着经济全球化的深入,国际间竞争的加剧以及互联网的出现,各企业间的原有竞争模式已经不能适应当前市场的变化。企业想要发展,就要根据自身的营销现状,不断创新营销策略,提升企业的竞争力。本文在理论研究的基础上结合振东集团的发展历程和营销模式总结出振东集团的营销现状,分析振东集团在营销方面的成功之处和特点,找出其存在的不足及问题,然后提出相应的对策建议。
With the deepening of economic globalization, the intensification of international competition and the advent of the Internet, the original mode of competition among enterprises can no longer meet the changes in the current market. Enterprises want to develop, it is necessary according to their own marketing status quo, innovative marketing strategy to enhance the competitiveness of enterprises. Based on the theoretical research and the development history and marketing model of Zhendong Group, this article summarizes the marketing status quo of Zhendong Group, analyzes the success and characteristics of Zhendong Group in marketing, finds out the existing problems and problems, and then proposes the corresponding Suggestions.