现今新媒体的到来对传统媒体产生了巨大的冲击,各高校校报为了顺应时代的潮流均纷纷改革自身校报的传播方式,希望借此扩大影响力,起到良好的宣传效果。新媒体与传统媒体之间如何相互转换,高校如何利用新媒体进行创新发展就是本文所要研究的内容。 The advent of new media today has had a huge impact on traditional media. In order to conform to the trend of the times, all university newspapers have been reforming the mode of dissemination of their own newspapers in the hope of expanding their influence and playing a good publicity effect. How the new media and the traditional media transform each other and how to use the new media to innovate and develop are the contents to be studied in this article.