随着科学技术的日新月异,社会的进步与人类的发展,随之带来的是信息技术、科学技术、管理建设、文化水平、人才的见识等翻天覆地的变化。而“互联网+”的零售商的线上线下融合服务模式在零售管理和企业管理的过程中发挥着非常重要的因素,与发展进程中的各个环节息息相关,密不可分,如果互联网销售管理环节出现失误,那么零售商的整体发展必将受到影响,不利于零售商整体运营的正常进展。 With the ever-changing science and technology, the progress of society and the development of mankind, the consequent changes have brought tremendous changes such as information technology, science and technology, management construction, cultural level and personnel knowledge. However, the retailer’s online and offline integration service model of “Internet + ” plays a very important factor in the process of retail management and business management. It is closely related to all stages of the development process. If the Internet sales management link If there is a mistake, then the overall retailer’s development will inevitably be affected, which is not conducive to the normal progress of the retailer’s overall operations.