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随着科学技术的发展,广告传播载体的形式越来越多样化,传统报纸广告作为许多传播渠道的一种,在我国占据很大的市场,可是在数码时代的今天,它所拥有的广告份额正在被新媒体逐渐分割;同时报纸类媒体之间的广告竞争也日趋激烈。在这种新形势下,广告经营就必须具有创新意识和创新精神,找到适合自己发展的战略战术,以不断提高广告经营的质量和水平,从而拓展和巩固报纸赖以生存的基础,并为报纸的进一步发展壮大提供条件。
With the development of science and technology, the forms of advertising media are more and more diversified. Traditional newspaper ads, as one of many channels of communication, occupy a large market in our country. However, in the digital age, the share of advertisements it possesses Is being gradually divided by the new media; the same time newspapers and newspapers between the media competition is increasingly fierce. In this new situation, advertising management must have the innovative spirit and innovative spirit to find suitable strategies and tactics for its own development, in order to continuously improve the quality and level of the advertising business so as to expand and consolidate the foundation on which the newspaper depends for survival and provide the newspaper The further development and growth to provide the conditions.