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如果代理商还抱着过去的模式不变,以为独家授权是客户回头率的保障,那他们就很难摆脱被时代和客户抛弃的风险。在市场连续下滑的形势下,后市场的发展对代理商“未来”的重要性不言而喻。可惜,后市场对代理商的贡献率通常还不到10%,在新设备销售下滑、市场设备保有量巨大时,代理商才发现:后市场并不在自己手中。与之形成鲜明对比的是:2015年卡特彼勒的二家代理商特罗
If the agent also hold the same model in the past, that exclusive license is the guarantee of customer retention rates, then they will be very difficult to get rid of the risk of being abandoned by the times and customers. The continuous decline in the market situation, the development of the market after the agent “future ” of the self-evident. Unfortunately, the post-market contribution rate of agents is usually less than 10%, the decline in sales of new equipment, huge market equipment holdings, the agents found: the market is not in their own hands. In stark contrast: 2015 Caterpillar’s two agents Troy