论文部分内容阅读
随着我国社会经济的快速发展,市场对具有推销与谈判技巧的专业人才需求量不断增加,因此不断推进《推销与谈判技巧》课程一体化教学模式改革就显得尤为重要,同时这也是当前社会对高校培养高素质人才提出的新要求。本文从《推销与谈判技巧》课程设计、课程内容以及教学方法等方面出发,对该课程的一体化教学进行全面分析,培养学生具备推销和谈判实务的综合能力以适应社会发展的需要。
With the rapid socio-economic development in our country, the demand for professionals with marketing and negotiation skills is on the rise. Therefore, it is particularly important to continuously promote the reform in the integrated teaching model of the “Marketing and Negotiation Skills” course. This is also the reason why the current society New Requirements of Training High Quality Talents in Colleges and Universities. This article from the “marketing and negotiation skills” curriculum design, course content and teaching methods and other aspects of the integrated teaching of a comprehensive analysis of the course, students have the comprehensive ability to promote marketing and negotiation practices to meet the needs of social development.