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智能手机、应用软件的普及和成熟,移动互联网无处不在,社会迈入移动网络媒体时代。大学生旅游消费群体对移动网络媒体的使用和认识都很高,掌握大学生旅游消费群体的旅游行为不仅能从中了解到其他社会群体的一些旅游特征,还能借助移动网络媒体平台中提供的消费者行为特征进行市场细分,通过市场定位,实现产品精准推广,进一步完善旅游服务体系和内容,提高旅游服务质量。
The popularization and maturity of smart phones and application software, mobile Internet everywhere, society into the mobile Internet media era. Students travel consumer groups on the use of mobile Internet media and awareness are very high, grasp the tourism behavior of college students travel consumer groups can not only learn from some of the characteristics of other social groups travel features, but also with the help of mobile Internet media platform for consumer behavior Characteristics of market segmentation, positioning through the market to achieve precise product promotion, and further improve the tourism service system and content, improve the quality of tourism services.