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众筹是推动我国国民经济创新发展的重要手段,如何提升其参与度是一个值得研究的问题。本文在此背景下,基于已有研究成果,融入社会性研究视角,提出了研究假设与理论模型,并获得了实证分析的支持。研究发现,感知利益、知觉风险、平台声誉和信任倾向四者均显著影响着众筹投资人对筹资者的信任,并经由信任和承诺的中介效应最终作用于参与度,其中平台声誉和信任倾向二者的影响程度相对较高。在此基础上,本研究对我国当前众筹活动参与度的提升提出了对策建议。
Crowdfunding is an important means to promote the innovation and development of our national economy. How to enhance their participation is a question worthy of study. Under this background, based on the existing research results, this article integrates the social research perspective, puts forward the research hypotheses and theoretical models, and obtains the support of empirical analysis. The study found that perceived interests, perceived risk, platform reputation and trust tendencies all significantly affect the crowdfunding investor’s confidence in the fundraiser and ultimately participate in the engagement through the intermediary effects of trust and commitment, with the platform’s reputation and trust propensity The impact of the two is relatively high. On this basis, this study puts forward countermeasures and suggestions for the improvement of the current participation in crowdfunding activities in our country.