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本文主要以“潘婷洗发水”广告案例为载体对电视广告创意中的感性诉求进行剖析,探讨情感与品牌的联系,分析情感化的广告对消费观和企业形象的影响。
This paper mainly analyzes the perceptual appeal of television ads in the “Pantene Shampoo ” advertising case, explores the relationship between emotion and brand, and analyzes the impact of emotional ads on consumer attitudes and corporate image.