论文部分内容阅读
根据专家的研究,在信息社会中,企业的视觉识别系统几乎就是企业的全部信息载体。视觉系统混乱就是信息混乱,视觉系统薄弱就是信息含量不足,视觉系统缺乏美感就难以在信息社会中立足,视觉系统缺乏冲击力就不能给顾客留下深刻的印象。在这个意义上,我们可以断言,缺乏了视觉识别,整个CI就不复存在,品牌形象也就不存在了。
According to expert’s research, in the information society, the enterprise’s visual identification system is almost all the information carrier of the enterprise. Visual disorder is information confusion, visual system is the lack of information content is weak, the lack of aesthetic sense of the visual system will be difficult to gain a foothold in the information society, the lack of impact on the visual system can not leave a deep impression on customers. In this sense, we can assert that the lack of visual identity, the CI no longer exists, the brand image does not exist.