在出口锐减的情况下,多数中小企业不得不转变模式,自创品牌大市场。从隐藏在品牌背后为他人代工,到眼下无奈抛头露面,中小企业的品牌推广策略其路漫漫。中小企业处于发展阶段,为了达到树立品牌、促进销售的目的,必须靠广告支持。再加上行业竞争激烈,既有大企业的重兵压境,又有后来者的鱼贯出击,因此,为 In the case of sharp drop in exports, most SMEs have to change the mode of own brand big market. Hide from the back of the brand for others foundry, to the immediate helpless appearance, small and medium enterprises brand promotion strategy a long way. SMEs are in the development stage, in order to achieve the purpose of establishing a brand, promoting sales, must rely on advertising support. Coupled with the intense competition in the industry, both large enterprises pressure on the border, but also those who follow the offensive, therefore, for