在中国谈消费者审美,一个是文化带来的差异性,对于功能的差异要求;另外一个是材质,中国人讲究材质做工“这么多年后,看到很多大品牌之前再强硬,最终也不得不考虑这个问题,即本土消费者的使用习惯是什么?”现任通用汽车中国公司前瞻设计中心设计总监乌林高娃新近在接受《汽车商业评论》专访时说。通用汽车中国公司前瞻设计中 Talk about consumer aesthetic in China, one is the difference brought by culture, for the difference in function requirements; the other is the material, the Chinese people pay attention to the material workmanship “After so many years, see a lot of big brands before harder and ultimately not Regardless of this issue, that is, what is the habit of local consumers? ”Wulin Gaowa, currently design director of GM China Forward Look Design Center, said in an interview recently with the“ Automotive Business Review. ” GM China Looking Forward Design