广告中的文字一般由标题和正文组成。当然,最能吸引人的是广告标题。据美国广告专家调查的结果,消费者阅读标题的概率是正文的5倍。一则广告首先映入眼帘产生第一印象并引起人们注意的就是它的标题。广告标题是对整个广告宣传内容的概括,而且很多广告主题的表现是由标题给出的,所以广告标题的选择和制作非常重要。好的标题能够起到 The text in an advertisement generally consists of a title and a body. Of course, the most appealing is the headline. According to the results of a U.S. advertising expert survey, consumers have 5 times the probability of reading a title. It is the title of an advertisement that comes to mind first to produce the first impression that draws attention. Advertising title is a summary of the entire advertising content, and many of the performance of the advertising theme is given by the title, advertising title selection and production is very important. Good title to play