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在成立40周年之际,大韩航空公司对外公布了上一年的运营结果:2008年全年亏损总额高达14亿美元。《航空运输世界》(ATW)杂志近期刊登了题为“熬过严冬,创造更美好的明天”的文章,介绍了大韩航空应对全球经济不景气的一些措施。据大韩航空公司介绍,2008年出现巨额亏损虽然与整体经济环境有着极大的关系,但最主要的原因还在于韩元对美元大幅贬值,这不仅导致旅客出行成本大幅上扬,而且航空公司本身也未能完全享受2008年下半年油价下降所带来的好处。虽然大环境不景气,但大韩航空公司表示,它仍将继续坚持多元化的发展思路,理由是,当某一个分支的业务市场萎缩时,多元化发展的企业不会陷入全盘皆输的境地。在这一思路的指导
On the 40th anniversary of its founding, Korean Air announced the results of the previous year’s operations: the total loss for 2008 was as high as 1.4 billion U.S. dollars. Air Transport World (ATW) magazine recently published an article titled “Going Through the Harsh Winter and Creating a Better Tomorrow”, introducing some of Korean Air’s measures to cope with the global economic downturn. According to Korean Airlines, the huge loss in 2008, although having a great relationship with the overall economic environment, is mainly due to the significant depreciation of the won against the U.S. dollar. This not only led to a substantial increase in passenger travel costs, but also the airline itself Failed to fully enjoy the benefits of lower oil prices in the second half of 2008. Although the global economy is in a downturn, Korean Air said it will continue to adhere to its diversified development thinking on the grounds that diversified businesses will not fall into a losing position as the business market of a branch shrinks . Guided by this idea