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本文将经济学中的博弈理论引入图书的选题策划和宣传策划中,透过竞争激烈的图书大战,用经济学的视角分析图书策划和宣传过程中的细节,以讨论博弈论在图书策划各环节中所发挥的作用。
In this paper, the game theory in economics is introduced into the topic planning and propaganda planning of books. Through the fierce competition of books, the details of book planning and propaganda process are analyzed from the perspective of economics to discuss the relationship between game theory and book planning The role of the link.