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平面设计具有传达视觉效果的功能,它包含了图形、文字以及色彩三个要素。平面广告是平面设计领域的一个分支,在经济发达的国家是一个不可或缺的媒介形式。在经济和文化日益加快的今天,人们力图在寻找一种可以超越语言和文字的形式。因此,各种媒介如雨后春笋般涌现出来,如视觉媒介、听觉媒介、印刷媒介等,逐渐受到大众的喜爱。创意是平面广告中重要的环节,本文在探讨视觉因素在平面广告上的表现的基础上,进一步研究平面广告通过图形表现出的创意与创新。
Graphic design has the function of communicating visual effects, which includes the three elements of graphics, text and color. Print advertising is a branch of graphic design, an indispensable medium in the economically developed countries. With economic and cultural accelerating day by day, people are trying to find a form that can transcend language and writing. As a result, various kinds of media have sprung up like the visual media, the auditory media, the print media, and the like, and have gradually become popular with the public. Creativity is an important link in print ads. Based on the study of the visual factors in print ads, this paper further studies the creative and innovation of print ads through graphics.