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出师重庆2002年5月,我与内蒙古的几名北派营销人“空降”山城重庆。我们服务的产品是由打假名人王海担任质量总监的祛斑产品 HXQ。在产品上市前半个月,我们对当地同类产品、销售渠道、媒体效果、媒体价格,消费习惯等因素进行了详细的市场调研和周密的市场分析,最后的结论是:市场较好、潜力较大,市场启动较快、市场维护难度较大、终端切入较难、市场生命周期较短。面对一个近千万人口的新生直辖市,我们喜中有忧。喜的是偌大一个市场在祛斑产品中竟没有一个主导品
In May 2002, Chongqing, Chongqing, China and I have several marketing people in Inner Mongolia “airborne” mountain city of Chongqing. We serve the product by the fake celebrity Wang Hai as quality director of freckle products HXQ. In the first half of the product market, we conducted a detailed market research and thorough market analysis on the similar products, sales channels, media effects, media prices, consumption habits and other factors in the local market. The final conclusion is: the market is better and the potential is larger , The market starts fast, the market is more difficult to maintain, the terminal is more difficult to cut, and the market has a short life cycle. In the face of a newly born municipality with a population of nearly 10 million, we are delighted. Hi is a huge market in a freckle product actually did not have a leading product