促使顾客下单,不仅是体现的产品本身与服务态度,更是对顾客心态把握的能力问题。它需要在长期的实践中不断揣摸、实践、总结、改进。许多企业都非常奇怪,自己的产品不论是在质量、包装、价格、品牌知名度与美誉度、广告上,还是在货架位置、铺货率、卖场包装上,都和对手比不出个高低,而且也往卖场派驻了导购人员,可自己的销售情况为什么就没有人家的好呢? 显然,这是一个相当复杂的问题,这其中可能涉及到某类型消费喜好人群的基数差异、铺货终端在位置及客流量上的差异、补送货及理货上的差异等许多因素。但笔者认为:其中的一个重点可能就出在自诩主宰万物的人上。说具体一点就是:软终端——卖场营业导购人员的状况存在差异。下面,就让我们通过一些情景案 Promote the customer orders, not only reflect the product itself and service attitude, but also the ability to grasp the customer's problem. It needs constant speculation, practice, summary and improvement in long-term practice. Many businesses are very strange, their products, whether in quality, packaging, price, brand awareness and reputation, advertising, or in the shelf location, distribution rate, store packaging, and the opponent than not out of high and low, and It is also a matter of considerable complexity, which may involve the cardinality difference of a certain type of consumer preferences, the distribution terminal in the position And passenger traffic differences, make up delivery and tally differences and many other factors. However, I think: One of the focuses may be on self-ruling people. Specific point is that: soft terminal - store sales shopping guide staff status there are differences. Let's pass some scenarios