中国是世界第一大啤酒消费国,占全球啤酒销量超过24%。目前,华润雪花、青岛啤酒、百威英博、燕京啤酒和嘉士伯五大啤酒集团占据了我国啤酒市场80%以上的份额,其余份额由珠江、金星等各地区域性品牌占据,啤酒行业整体呈现出“大而强”与“小而美”并存的格局。尽管五大厂商占据了80%的份额,但市场总体上依然是华润雪花和青岛啤酒“双 China is the world’s largest beer consumer, accounting for more than 24% of global beer sales. At present, China Resources Snow, Tsingtao Brewery, AB InBev, Yanjing Beer and Carlsberg five major beer groups account for more than 80% of China’s beer market share, the remaining share by the Pearl River, Venus and other regional brands around the occupation, the beer industry as a whole showed ”Big and strong“ and ”small and beautiful,“ the coexistence of the pattern. Although the top five manufacturers accounted for 80% of the share, but the overall market is still China Resources Snow and Tsingtao Brewery ”double