在平淡的市场环境中,销售企业以零售为主战场,走出家门寻找客户,以创新的营销手段激活市场。2009年虽已过半,国内成品油市场环境却难有实质性好转,市场仍在平淡中徘徊。石油销售企业何时才能真正走出困境,最终要依赖于实体经济的复苏和终端消费的回暖,平淡的市场氛围正考验着油品销售企业的营销功夫。 In the dull market environment, the sales enterprise mainly retails the battlefield, goes out the house to look for the customer, activates the market by the innovative marketing means. Although more than half of 2009, the domestic refined oil market environment is difficult to substantive improvement, the market is still humble. When the oil sales companies can really get out of the woods, they eventually have to rely on the recovery of the real economy and the recovery of terminal consumption. The dull market climate is testing the marketing efforts of the oil product sales companies.