如何建立关键员工的忠诚度、减少员工流失是企业必须面对的挑战。以传统的激励理论为基础开展的各种措施,在提高了员工对公司满意度之后并不能有效降低流失率。本文强调从深层志趣出发的忠诚度培养,在公司满意度基础上实现职业的忠诚度,以大大降低非企业意愿的员工流动。 How to establish the loyalty of key employees, reduce staff turnover is the challenge enterprises have to face. The various measures based on the traditional incentive theory can not effectively reduce the turnover rate after employees’ satisfaction with the company has been raised. This article emphasizes the development of loyalty from deep-seated interests and the realization of professional loyalty based on company satisfaction so as to greatly reduce the flow of non-enterprise employees.