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通过案例分析表明,在高校发生突发事件、紧急事件时,充分利用官方微信公众号的优势进行舆论引导,建立舆情处置联动机制,发挥高校官方微信公众号矩阵效应,可为校园稳定、促进事业健康发展提供有利条件。
The case study shows that in the event of emergencies and emergencies in universities, making full use of the advantages of the official WeChat public account to guide the public opinion, establishing the linkage mechanism of public opinion disposal and giving full play to the official WeChat public university matrix effect can help to stabilize the campus and promote the cause Healthy development to provide favorable conditions.