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2008年上海焦点广告作为江中集团的战略合作伙伴和全程品牌策略服务公司,与江中一起推出“初元”2010年销量过三亿。很多业内同行在恭祝初元获得成功的同时,也在与检点探讨中国保健品行业还有未来吗?初元还能走得更远吗?看过无数的成功、见过更多的失败,焦点在健康行业的经验除了数据,还包括各品牌的生存录,上海焦点广告成立15年来,见证了中国保健品行业的三次兴衰起伏,我们的保健品客户加起来也可以称得上是中国保健品行业的半壁江山了。在中国,曾经取得过3-5年短暂辉煌者众多.可是真正像宝洁联合利华这样有着百年生命力的品牌的确没有,难道保健品行业的品牌注定都是短命的吗?中国的保健品行业真的没有明天吗?中国--13亿人口大国,5000年的中医药文化源远流长,中国保健品行业的未来应该是一座尚未被开发的金矿,保健品行业一定会诞生出长寿的第一品牌,关键是谁能把握未来打造第一品牌!
In 2008, Shanghai Focus Advertising, a strategic partner of Jiangzhong Group and a full-service brand strategy service company, launched “Early Yuan” with Jiangzhong in 2010 and sold over 300 million in 2010. While many industry peers wish for the success of the First Yuan Dynasty, they are also discussing with the checkpoints whether there is a future for the Chinese health food product industry. Can the Yuan Yuan go further? Having seen countless successes and seen more failures, Focus in the health industry experience In addition to the data, but also includes the survival of various brands, Shanghai Focus Advertising was established 15 years ago, witnessed the ups and downs of China’s health care products industry three times, our health care products customers together can be regarded as China’s health Half of the industry products. In China, there have been many short-lived glorious 3-5 years, but really like P & G Unilever has such a century-old brand does not really, is the brand of health products industry are doomed to be short-lived it? China’s health care products industry really Is there any tomorrow? China - a large country with a population of more than 1.3 billion, has a long tradition of Chinese medicine in 5000 years. The future of China’s health care products industry should be an undeveloped gold mine. Health care products industry will surely be the first brand of longevity, The key is who can grasp the future to build the first brand!