红点设计大奖是素有“设计奥斯卡”之称的国际型设计大赛,我国不断有作品在该大赛中获奖,而2008年富有中国特色的获奖作品“上上签”牙签盒的设计更令人深思。中国作为世界文明古国和文化大国,有着博大精深传统文化,中国传统文化在设计中的得到了完美的应用,中国人文元素也逐渐的被世界所接受。为了使中国创造走的更长更远,我们也应该把中国传统元素更好的应用到现代产品设计之中,既体现中华民族独有的精神风貌,又树立具有中国特色的产品形象。 Red Dot Design Award is known as “Design Oscars, ” said the international design competition, China has continued to work in the competition award-winning, and in 2008 rich with Chinese characteristics winning entries Design is more thought-provoking. As an ancient civilization and a cultural power in the world, China has profound and profound traditional culture. China’s traditional culture has been perfectly applied in its design. China’s humanistic elements have also gradually been accepted by the world. In order to make China go further and further, we should better apply the traditional Chinese elements to the design of modern products, embody the unique spirit of the Chinese nation and establish a product image with Chinese characteristics.