消费伦理是指人们在消费水平、消费方式等问题上产生的道德观念、道德规范以及对社会消费行为的价值判断和道德评价。儒家消费伦理在历史上对于调节社会和家庭消费起过非常重要的作用,但在新中国成立以后,尤其是在市场经济改革日益深化的时代背景下,其消费伦理发生了深刻的变化。建构当代家庭消费伦理,既要弘扬和汲取传统消费伦理的合理内核,又要充分反映当今消费文明对家庭消费的客观要求,以合理适度消费和统筹兼顾消费为基本要义。 Consumer ethics refers to people’s moral values, moral standards and the value judgment and moral evaluation on the social consumption behavior resulting from the consumption level and consumption pattern. Historically, Confucian consumer ethics has played a very important role in regulating social and household consumption. However, profound changes have taken place in consumer ethics after the founding of New China, especially in the era of deepening market economy reform. To construct the contemporary family consumption ethics not only needs to carry forward and draw on the reasonable core of traditional consumption ethics, but also fully reflects the objective requirements of family consumption in today’s consumption civilization. It is necessary to reasonably moderately consume and make overall plans to take consumption as the basic meaning.