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近年来,微博已经成为粉丝追星的重要基地,在微博中各路名人为维护形象,扩大影响力不遗余力,粉丝们也因在微博中可以与明星亲密互动而乐在其中。但同时,名人们的危机事件因为微博的公开性而扩大了影响,因此如何在危机中减少不利影响,甚至协助构建形象就成为了名人们进行印象管理的首要任务。本文运用戈夫曼戏剧论中的印象管理的论述,认为名人们主要通过满足社会期待和隐藏自我的方式进行危机中的印象管理。
In recent years, microblogging has become an important base for fans of Starchaser, celebrities in the microblogging celebrities maintain their image and expand their influence spare no effort, fans are also in the micro-Bo can interact with the stars and enjoy themselves. However, at the same time, the crises of celebrities have expanded their influence due to the openness of microblogging. Therefore, how to reduce the adverse impact during the crisis and even assist in building the image has become the number one priority for celebrities in the field of impression management. This article uses the impression management in Goffman’s dramatic theory that the celebrities carry out impression management in crisis mainly by meeting the expectation of society and concealing themselves.