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在旅游过程中,购买旅游纪念品是一个必不可少的环节。目前,在我国的旅游纪念品市场存在许多问题。主要表现在旅游纪念品本身的种类单一,旅游购物市场的规模小,经营的不规范以及旅游管理制度的不完善等。相对应的对策主要有有特色的旅游纪念品的设计,旅游购物市场的规范化发展,加强管理,建立相关法律制度等。
In the tourism process, the purchase of souvenirs is an essential part. At present, there are many problems in the tourist souvenir market in our country. Mainly in the single type of souvenir itself, the small size of the tourism shopping market, the management of non-standard and imperfect tourism management system. The corresponding countermeasures include the design of distinctive tourist souvenirs, the standardized development of tourism and shopping markets, the strengthening of management and the establishment of relevant legal systems.