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如今,中国本土原创动画面临着来自欧美、日本甚至是韩国动画的冲击,他们通过好的故事内容、具有特色的动画形象以及市场衍生产品,俘虏了多数中国青少年。本文重点分析中国动画走产业化道路的必然趋势,中国原创动画片想在本国乃至世界站稳脚跟,一定要完善和发展产业链、注重动画的产业化问题,尤其是产业链的最后一环,即衍生产品的开发。
Today, Chinese native animation faces the impact of animations from Europe, the United States, Japan and even Korea. They captured most of the Chinese adolescents through good story content, unique animated images and market-derived products. This article focuses on the analysis of the inevitable trend of China’s animation industry. The original animation in China wants to gain a firm foothold in the country and even in the world. We must improve and develop the industrial chain, pay attention to the industrialization of animation, especially the last part of the industrial chain, Derivative product development.