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高校文化建设中的视觉识别系统是学校内在文化的外化视觉表现,两者互为表里,相辅相成。如何深化和丰富学校的视觉识别系统,使其不断反映变化和发展的高校文化,是高校文化建设需要持续研究的课题。文章通过对国内外高校标志及视觉识别系统的分析,提出对于高校文化的深度解读和对文化内涵的可视化创新,创建在同一框架下的多形态视觉识别系统,是高校文化建设的可行性道路之一。
The visual recognition system in the cultural construction of colleges and universities is the external visualization of the inner culture of the school. The two are mutually supportive and complement each other. How to deepen and enrich the school’s visual recognition system so as to continuously reflect the university culture of change and development is a topic that needs continuous research in the cultural construction of colleges and universities. Through the analysis of the signs and visual identification system of colleges and universities at home and abroad, this paper puts forward the deep understanding of the culture of colleges and universities and the visual innovation of cultural connotation, and establishes the multi-modal visual identification system under the same framework, which is the feasible way of cultural construction in colleges and universities one.