活动目的:1.培养学生课外学语文的兴趣,养成随时积累语言素材的习惯。2.撰写广告词,帮助学生树立“学以致用”的学习观。活动准备:1.发动学生广泛收集优秀的广告词,并分类整理。2.从优秀广告词中挑选若干则,让学生从语法、修辞、音韵等角度赏析和品味广告词的语言艺术。3.归纳 Objectives: 1. To develop students’ interest in learning Chinese outside class and develop the habit of accumulating language materials at any time. 2. Write ad words to help students establish a “learning for what they use” learning concept. Activity Preparation: 1. Launch students to collect excellent advertisements and sort them out. 2. Select a number of excellent advertisements to allow students to appreciate and taste the language art of advertisements from the perspective of grammar, rhetoric, and phonology. 3. Induction