论文部分内容阅读
媒介作为户外广告与受众沟通的载体,对户外广告的有效性起着重要作用。面对当下户外广告的现状,文章从户外媒介自身的特性出发,运用生态学原理对其进行指导,并进一步结合案例,从户外媒介的选择与组合、媒介经济、媒介材料、媒介技术方面展开具体阐述与分析。以期引导受众对媒介的正确认识及有效利用,从而推动户外广告的可持续发展。
Media as the outdoor advertising and audience communication carrier, the effectiveness of outdoor advertising plays an important role. Facing the current situation of outdoor advertising, the article starts from the characteristics of outdoor media and uses the principles of ecology to guide it. The article further combines the case with the selection and combination of outdoor media, media economy, media materials and media technology Explain and analyze. With a view to guide the audience on the media a correct understanding and effective use, thus promoting the sustainable development of outdoor advertising.