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近些年来,电子商务系迅猛发展,大有取代实体商务的趋势,阿里巴巴,京东等电商巨头陆续崛起,这是随着时代的发展应运而生的产物。它在改变商业模式和金融组织结构的同时,也改变着消费者的消费模式和习惯。本文旨在通过研究消费者的消费行为来为电子商务的发展提供建设性建议。
In recent years, the rapid development of e-commerce department has greatly replaced the trend of real business, Alibaba, Jingdong and other e-commerce giants one after another rise, which is with the development of the times came into being. It changes the business model and financial organization structure, while changing the consumer patterns and habits of consumption. This article aims to provide constructive suggestions for the development of e-commerce by studying consumer behavior.