随着文化体制改革的推进、数字电视和卫星直播的发展、国家推进“三网融合”政策的出台,加上时代的进步和广大群众日益追求和渴望更高质量的收视要求和需要,处于相对落后的粤西地区县级广播电视事业的发展正面临着全新的形势、机遇和挑战。要适应新形势,只有坚持可持续发展战略,做到事业发展与新闻宣传同步整体推进,才能在重重困难中突围而出。 With the reform of the cultural system, the development of digital television and satellite broadcasts, the introduction of the “Three Networks Integration” policy by the state and the progress of the times and the growing pursuit of the masses and the desire for higher quality viewing demands and needs, The development of county-level radio and television at a relatively backward stage in western Guangdong is now facing new situations, opportunities and challenges. In order to adapt to the new situation, only by adhering to the strategy of sustainable development and overall development of both career development and publicity can we break through numerous difficulties.