改善营销渠道,压缩供应链,最终取消分销商是很多 IT 厂商的愿望,不管这个愿望最终能否实现,但却是渠道扁平化变革风暴的风起源头。从以下五种动向,不难察觉分销商在渠道链上奋斗或者说“挣扎”的艰难,IT 厂商正在竭力地绕开他们而最大化地接近最终用户。 Improving marketing channels, compressing the supply chain, and finally eliminating distributors are the wishes of many IT companies. Whether this desire can be achieved or not, it is the origin of the storm of flattening change storms. From the following five trends, it is not difficult to perceive the difficulties of distributors struggling or “struggling” in the channel chain. IT vendors are trying their best to bypass them and maximize their proximity to end users.