在我国，很多企业服务意识比较淡薄，不能设身处地地替消费者考虑并为其设计，主动提供优质周到深层次的服务，特别是在营销活动中常常有意或无意地把产品和服务割裂开来，把为消费者提供多种服务当作企业的一种促销手段，这样消费者购买产品的同时，理应得到的服务，需要付出 In our country, many companies have a relatively weak sense of service and cannot put themselves in place for consumers to consider and design for them, and actively provide quality and thoughtful services, especially in marketing activities that often intentionally or unintentionally separate products and services. Providing a variety of services for consumers as a means of promotion for enterprises, so that consumers should pay for the services they deserve while purchasing products.