贺岁影片《长城》自上映以来,便在互联网中引发了舆论风波。人民日报客户端发表评论文章点名批评豆瓣、猫眼,称恶评会伤害电影产业,进而将网络电影评论推上了风口浪尖。在网络影评话题所引发的公众对于中国电影产业发展思考的同时,网络趣缘文化对电影评论的迭代融合以及电影评论新生态的影响也引起了业内关注。一、网络趣缘文化兴起与观影的趣缘体验趣缘群体是社会群体的一类,是一种以共同兴趣爱好、价值取向为纽带而形成的人与人之间的关系群体,是 Lunar New Year movie “The Great Wall” since its release, it triggered a wave of public opinion in the Internet. People’s Daily client comments commented on the article named Douban, cat’s eye, said the critics will hurt the movie industry, which will be online cinema comments on the cusp. While online public opinion criticism triggered the public’s thinking on the development of China’s movie industry, the Internet culture has also drawn the attention of the industry due to its iterative integration of movie reviews and the impact of the new ecosystem of movie reviews. First, the interest of the Internet culture and the rise of the fun of watching movies Interesting groups are a group of social groups, is a common interest, value orientation as a link between the formation of the relationship between people, is