当今是个品牌的时代,品牌能够为企业和产品带来价值,市场也在追逐品牌产品,仿佛没有品牌就等于没有市场。所有的国内企业仿佛都开始做自己的品牌,试图利用品牌力帮助自己扩充市场份额,赢取更多的利益。小型企业本身是市场竞争的最底层,所面对的是直接的生存问题,而品牌营销所需要的是企业应该有足够的市场竞争力,能够在建立品牌的过程中投入大量的人力物力和时间。小型企业显然在这一点上是没有那么多空间和资金去进行运 Today is a brand era, the brand can bring value to businesses and products, the market is chasing brand products, as if there is no market without the brand. All domestic enterprises seem to have started to do their own brand, trying to use the brand power to help them expand their market share and win more benefits. Small business itself is the bottom of the market competition, the face of direct survival issues, and brand marketing needs is that enterprises should have sufficient market competitiveness, brand building in the process of investing a lot of manpower and resources and time . It is clear that small businesses at this point do not have as much room and money to move on