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企业名称是一个企业从事经营活动时为人所知而又区别于其他企业的名称。①企业名称本质上是一种商业标识,在发挥识别性方面,与商标具有相同的功能。随着市场竞争的不断加剧和品牌经济的迅速发展,企业名称在现代社会显得愈发重要。在我国现行的法律体系下,反不正当竞争法是保护企业名称的主要法律依据。但是,我国现行的反不正当竞争法制定于1993年,距今已有近20的时间。期间,我国社会经济生活发
A business name is a name that a business knows when distinguishing itself from other businesses. ① The name of the enterprise is essentially a kind of commercial logo, which has the same function as the trademark in terms of its identification. With the continuous increase of market competition and the rapid development of brand economy, the name of the enterprise becomes more and more important in modern society. Under the current legal system in our country, Anti-Unfair Competition Law is the main legal basis for protecting the name of an enterprise. However, the current Anti-Unfair Competition Law of our country was enacted in 1993 and nearly 20 years ago. During the social and economic development in China