广告主可口可乐广告目标让更多的消费者关注台词瓶,加深品牌好感度,将互动成果转变为商业价值,增加销量。广告策略将消费者熟知的台词印在了瓶身上,让可口可乐瓶身成为一个自媒体。创新点本次Campaign的最响亮关键词:跨界!可口可乐紧抓消费者心理,整合消费者日常生活息息相关的众多渠道及媒介,联合不同的平台进行跨界传播。 Advertisers Coca-Cola advertising goals Let more consumers concerned about the lines of lines, deepen brand appeal, the interactive results into commercial value and increase sales. Advertising strategy will be well-known consumer lines printed on the bottle, so that the bottle of Coca-Cola into a self-media. Innovation The highlight of this Campaign: cross-border! Coca-Cola clinging to consumer psychology, consumers integrate daily life is closely related to many channels and media, combined with different platforms for cross-border communication.