中国目前相当一部分中小企业,由于实力有限、人力资源跟不上,管理水平不高,营销业绩不理想。可以说,在某种程度上营销工作成为中小企业的发展瓶颈。笔者曾为多家中小企业做过营销方面的服务,积累了一些中小企业营销经验,现整理出来供大家参考。中小企业的特点是小、灵活,因而在管理上不必像大企业那样正规,只须抓好要点,充分发挥自身的优势。营销工作也是这样,抓好几个要点,提纲挈领,很容易取得成效。因而,中小企业营销解决方案就是管理营销要点,通过抓要点促进整个营销工作的开展。中小企业的营销管理要点有五:1. At present, a considerable part of China's SMEs, due to limited strength, human resources can not keep up, management level is not high, the marketing performance is not satisfactory. It can be said that to a certain extent, marketing has become a bottleneck for the development of SMEs. I have done for many SMEs marketing services, has accumulated some marketing experience in SMEs, are now sorted out for your reference. Small and medium-sized enterprises are characterized by their smallness and flexibility, so they do not have to be as formally managed as large enterprises, they need to grasp the key points and give full play to their advantages. Marketing is also the case, do a few key points, outline collar collar, it is easy to be effective. Thus, marketing solutions for SMEs is the management of marketing points, by focusing on the promotion of the entire marketing efforts. SME marketing management points are five: 1.