我国是一个资源大国,十分注重煤炭企业的综合发展。面对越来越严峻的市场竞争,必须认识到煤炭是一种不可再生资源,不仅要考虑到很多市场大环境的竞争压力,还要尽可能地提高自身产品的质量,从市场营销模式入手,紧抓时代发展的脉搏,从创新的角度去分析世界市场的走向,以保证我国煤炭企业的可持续发展。 Our country is a big resource country, paying great attention to the comprehensive development of coal enterprises. In the face of more and more severe market competition, we must realize that coal is a non-renewable resource. It not only needs to take into account the competitive pressures of many market environments, but also enhance the quality of its own products as much as possible. Starting from the marketing mode, Grasp the pulse of the development of the times, from an innovative point of view to analyze the trend of the world market in order to ensure the sustainable development of China’s coal enterprises.