每一个身在其中的人士都已明显地感觉到,亚洲的经济风暴正在开始对中国的经济产生巨大的影响,广告业更是首当其冲。国内许多企业已经或准备削减它们的市场推广费用以降低成本的支出,不少跨国企业也相对减少了它们在中国市场的广告投入。比如一家著名的日用化学产品公司年初已从中国抽走两个亿的广告预算,以支撑其在东南亚陷入困境的工厂进行正常的运转。 Everyone in it has clearly felt that the Asian economic storm is beginning to have a huge impact on China’s economy, and the advertising industry is the first to suffer. Many domestic companies have already or are planning to cut their marketing expenses to reduce costs. Many multinational companies have also relatively reduced their advertising investment in the Chinese market. For example, a well-known household chemical company has already taken away 200 million yuan of advertising budget from China at the beginning of the year to support its normal operation in troubled factories in Southeast Asia.